Emojiji: suvremeni oblik neverbalne komunikacije

Abstract

Emoji are graphic symbols frequently used in contemporary communication via social media. Their popularity might be a consequence of the advantages they hold over traditional written communication. Not only is the input of emoji quicker than that of words, but they are also more creative and concise. Furthermore, they possess the ability to act as nonverbal cues which are otherwise non-existent in digital contexts. The purpose of this paper is to observe emoji through their functions in digital communication which match those of nonverbal cues in face to face interactions. The findings of psychological research in the field of emoji use indicate the effectiveness of these pictograms in aiding the expression of the sender’s emotions, attitudes, personality traits and intentions as well as in the regulation of his or her interactions and relationships with recipients. Finally, emoji use is considered in terms of potential problems in addition to the possibilities it holds for further research.